1929 Catalog #24
This Catalog features saddles by the famous D. E. Walker. There are over 50 different saddles displayed with prices and specifications. Saddles ranged from $47.50 to $400.
Included are "Walkeropers", "Suregrips", and "Ready to Wear" saddles, as well as many other classy and working models. Catalog also includes Chaps, Boots, Stetson Hats and much more.
Juan Martarell and his two associates, Alsalio Herrera and Ricardo Mattley, opened the first store of the Visalia Saddle Company in the community of Visalia in 1869. A year after his store opened, Martarell sold the business to David E. Walker, an experienced businessman and promoter who began an extensive advertising campaign to expand the market for the Visalia Saddle Company.
Walker was extremely successful in building up the company's trade, especially through his catalogs which brought in a large mail-order business. His D. E. Walker trademark was stamped on every saddle that left the shop, making his name famous wherever cattlemen and riders gathered together.
This is an opportunity to see what's inside a very rare and collectible cowboy catalog with a rich western history.
Sixty-four pages of Historic Reference Information
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