Visalia Stock Saddle Co., San Francisco, CA
This Catalog features Visalia Chaps, Justin Boots, Leather Coats
Oregon City shirts, Vests, California Pants, Extra fine Hand Made Silver Bits, Heart Patterned Spurs, Hand Forged Silver Mounted Spurs, Headstalls and Reins.
Juan Martarell and his two associates, Alsalio Herrera and Ricardo Mattley, opened the first store of the Visalia Saddle Company in the community of Visalia in 1869. A year after his store opened, Martarell sold the business to David E. Walker, an experienced businessman and promoter who began an extensive advertising campaign to expand the market for the Visalia Saddle Company.
Walker was extremely successful in building up the company's trade, especially through his catalogs which brought in a large mail-order business.
His D. E. Walker trademark was stamped on every saddle that left the shop, making his name famous wherever cattlemen and riders gathered together.
This is an opportunity to see what's inside a very rare and collectible cowboy catalog with a rich western history.
Forty pages of Historic Reference Information
Pages were scanned as high resolution bit map files and then imported into Adobe Acrobat for viewing or printing from Windows or Macintosh systems.
Unlike expensive "Reprints", this .PDF data file contains high resolution
color images which faithfully depict the pages of the Original.
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