Catalogue No. 50
Spring & Summer, 1901
164 pages in the catalog plus 4 pages of product advertisement.
This is a fantastic research resource for clothing and costume designers; historians of fashion and couture; antiques dealers and collectors .
A scarce and wonderful Edwardian - era clothing , notions and furnishings catalog. Numerous illustrations of all kinds of clothing-- outerwear and underwear are represented in these pages including capes, coats, corsets, skirts and suits, as well as personal and toiletry items; notions such as ribbon and lace, pillow, stationery, stoves and furniture.
A little history:
John Wanamaker created the first department store in 1876. This was a new idea of combining many specialty stores into one large store. Another innovation was a restaurant inside the store. In addition, Wanamaker pioneered the use of price tags, money-back guarantees, newspaper ads, and white sales.
Wanamaker was also a leader in giving his employees modern "fringe benefits", like vacations, health care, pension, life insurance, and payments for further education. He also was innovative in such things as a telephone ordering system and refunds on merchandise.
John Wanamaker died in 1922 and the company was run by the Wanamaker Family Trust until the late 1970's.
It was first sold to California based Carter Hawley Hale, then to Woodward & Lothrup (A. Alfred Taubman)...and finally to the May Company in 1995 at a bankruptcy auction.
All these pages are scanned into .pdf files for viewing and/or printing from Windows or Macintosh systems.
Unlike expensive "Reprints", this .PDF data file contains high resolution color images which faithfully depict the pages of the Original.
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